Design of the fair stand “white goods” home fairs Samsungs to the presentation of the products.
A flexible exhibition system was developed, which can react to the different exhibition spaces and product groups. Base areas were designed as storage space and the flexible wall elements were horizontally structured by means of hanging rails. Depending on the product group, different product carriers can be hung. The flexibility continues in the backlit advertising space. These can be adapted to the CI of the advertising campaign.